Raghavendra Rathore spends time travelling between the metropolis and his native town of jodhpur, working on projects relating to multiple facets of design and the subliminal world of innovative concepts. With the valuable 1200 years of family history and lineage, it is undoubtedly the source of inspiration in his work.

The lifestyle designer who belongs to the Royal family of Jodhpur, is best known for his diversity of design, he uniquely has managed to illustrate through his multifaceted Lifestyle Design Company that fashion is a perfect communicating point for other areas of design. His strength of heritage and culture coupled with the awesome wealth of lineage forms the very unique base for his work. He effortlessly manages to translate this awesome inspiration into various disciplines of design that he chooses to work in. 

His designs celebrate the magnificence of Indian regalia and royal heritage and this is translated into his product design, corporate uniform design, architecture and landscape designs, corporate uniform design, industrial design, fashion design, elegant software products and jewellery design which are the strengths of this design company. His training in New York with international labels has given him the ability to understand design from a360 degree perspective.