The launch of "SILVER MOMENTZ" took place with a grand fashion show glammed by Bollywood & Television stars and some top models. Celebrated actors Urmila Matondkar & Sonu Sood set the ramp on fire as show stoppers.

The ultimate fashion show, not only showcased the jewellery and accessories collection of the new store, but also Pankaj Soni's Designing Studio's new spring collection for 2018.

Celebrities like Anirudh Dave, Ajay Chaudhary, Mrunal Jain, S. Sreesanth, Alan Kapoor, Manit Jaura, Aziz Zee,Arjun Aneja, Sara Khan, Himanshu soni, Aamir Ali, Puneesh Sharma, Rashmi Desai , Arshi Khan, Rakhi Sawant, Chandani Bhagwanani, Chestha Bhagat, Anas Rashid, Sreejita De, Bandagi Karla, Garima Jain , Nisha parekh, Kangana Sharma, Riddhima Tiwari, Naveena Bole, Priyanda Kant,  Ponam Chopra, Misti mukherjee & many more walked the ramp.

Mahadev Jankar (Maharashtra Cabinet Minister), Gautam Shah (Ahmedabad Mayor) , Nitin Mishra, Mihir Pandya, Sunil Rao, Kartik Puja, Pooja Gandhi & many more politicians & corp orates graced the launch with their gracious presence

Pankaj Soni says "Silver Momentz is something I have been wanting to do since a very long time. We are more than happy & honored to collaborate with Mr. Anil Chopda of Arham Jewels. Silver Momentz is for all those people who love their silver accessories. I didn't want to limit myself only to women, I know so many men who love to wear Silver. So Silver Momentz is dedicated to all those men & women who wish to take their look a notch higher"

Pankaj Soni, one of the top young designers of bengaluru , also awarded as the best international designer made a big announcement. After 3 years of immense hard work and determination in his entirely new venture - PS -The Designing Studio, known for his admirable work with actors like Ayushman Khurana, Priyank Sharma, Vikas Gupta, Amar ali, Tony kakkar, cricketers like Yuvraj Singh, Irfan Pathan and many more, he has taken his game one notch up and has proven that believers are truly achievers! He joined hands with the top jeweller of bengaluru, ARHAM JEWELS, owned by Mr. Anil Chopda.

Their collaboration has resulted into an online store, SILVER MOMENTZ, that is an "All Silver Accessories" store which will provide their clients men and women both, with brooches, cufflinks, neck pieces, ear pieces, and much more.