The premium ethnic wear brand Modern Silk House (MSH), Inaugurated its completely renovated flagship Co- branded store along with Jashn here in the city of Lucknow. The store situated in the major shopping area and the heart of Lucknow, Hazratganj is spread across 6500 square feet and showcases its signature and diverse collection in the women's ethnic wear category. MSH & Jashn with  its plush renovated interiors and the finest merchandise that India has to offer makes it the most sought after store in Lucknow, The store showcases the best of the products from across India and services promising a satisfying consumer experience for fashion enthusiasts in the city.

MSH Established in the year 1937 has been spearheaded by Mr. Chander Jashnani and went on to spread this legacy of providing world class ethnic wear products for its consumers.

This uber chic duo branded store  brings to Lucknow  its latest designer fall winter collection with prints and embroideries as also fancy fabrics like shimmer Georgette and crepes for the style savvy woman. There’s a whole new range in lace, velvets and brassos and latest designer range to pick from.  The brand goes back over six decades and has catered to royalty, nobility and the creme de la creme of Indian society. Today it brings the whole of India to Lucknow- fashionable Parsis, kashmiri embroidery and traditional weaves like Kanjivarams, paithanis, jamevars that every mother looks for to include in her daughter's trousseau..  But that's not all…For the young miss MSH & Jashn has a massive special selection of kurtis, salwar suit and anarkalis range in delightful bold prints, flighty florals and perky pastels, some highlighted with sequins, others with delicate embroidery highlights. Just right for the special evening out with that special someone or to make you the envy of all at that evening cocktail party.  Also the special designer collection, created by a team of designers who keep time with international and national trends, makes sure your sillouette will create a flutter of recognition every time you step out of the house."

On this iconic occasion, Mr. Rahul Jashnani, son of Mr. Chander Jashnani and the Managing Director, MSH & Jashn commented, ‘‘The newly revamped store at Lucknow offers us a special opportunity to bring the very best of ethnic wear to the fashion conscious women of Lucknow. It is a great pleasure to re-launch this store in the city as the foundation belongs here. This re-launch assures me of our incredible growth and the journey we undertook to reach these avenues today. Jashn is a popular entity in the retail fashion market and the founders of the brand have been catering to all fashion needs for over the past 78 years. Headquartered in Mumbai, Jashn is spread across 33 cities and over 80 stores across India and Middle-East. Their stores are mostly located in the best malls and some of the finest high street locations. The products are also available across various e-commerce websites such as flipkart.com, snapdeal.com, amazon.in, etc. Jashn also has a presence in large-format stores such as Shopper’s Stop and Central.