BIBA, a leading ethnic apparel brand has launched BIBA e-commerce portal this festive season, a perfect time to make your shopping experience an enjoyable one. Now consumers will get the choicest of apparels at their doorstep while sitting in the comfort of their home by shopping online at www.biba.in. This development will indeed help the company strike new conversations with the brand loyalists as well as, will be an attractive choice for the new customers. Customers from all over the world can now gift BIBA fashion to their dear ones in India as well.

Along with the in-store collection which will be available in entirety on the digital platform over time, the portal will have picturesque photographs, rich content and easy navigation to make the shopping experience engaging. This is coupled with a secure payment getaway, free shipping and quick delivery service all over India hence ensuring complete peace of mind to the buyers.

Commenting on the new development Mr.Siddharth Bindra, Managing Director, BIBA, said,” We want to make shopping convenient for our consumers and e commerce being a prevalent & growing channel is indeed a natural progression for our existing business. The new platform will effortlessly ship the trendiest of ethnic fashion to the consumer’s doorstep with just one click. We see our foray into this online world as another important way to connect with our customers, and provide them with an easy access to our contemporary fashion.”

The brand has tactfully commenced its digital presence at a time when 6-8% of its revenue was being generated from online sales. The site comprises advanced online merchandising bundled with key features like wish lists and various other personalized touches that provide a world-class purchasing process that’s both convenient and fun while being extremely personalized at the same time.

BIBA continues to set the bar higher in expanding its reach, which combined with its new e-commerce channel, makes the brand fully accessible to anyone, everywhere.